When it comes to solving many social problems of the world, whether it　poverty, issues with labor or racial discrimination, in general charities, NGOs　and volunteer organizations are the first port of call. However, these kinds of　organizations all face great challenges in obtaining funding and maintaining their operations and it can often take a longer time for them to truly resolve the issues they aim to tackle. Faced with these circumstances, we came up with a new answer. That answer was to solve social problems through business.
Through the economic activities of business, we are able to solve social issues in a sustainable and prompt fashion. That is what social business mean.

In order to make a social business succeed, it is necessary to create a distinct concept and a deep thought out business model. Moreover, once you have begun your business, giving up on it, is easier said than done. Starting a project, carrying out marketing and management, whilst also trying to solve a social problem at the same time is an incredibly difficult to beat. For a social entrepreneur to start a social business from sketch and lead it onto success is a truly challenging task.

If making a social business successful as a social entrepreneur is so difficult, why not make it easier? With this way of thinking behind us Borderless decided to form a platform for social entrepreneurs, providing personnel, funding and know-how for their projects. By starting a social business through BLJ Bangladesh, our entrepreneurs are able to obtain a loan, all the business know-how we have accumulated up until now, and access to our team of exceptional individuals, all united under the banner of wanting to make a positive change to society. The support this assistance provides them increases the chances of their project succeeding exponentially.

The more social entrepreneurs there are the more social businesses that come into fruition and thus the more social problems we can solve. In this way we intend to train over 1,000 social entrepreneurs, and in doing so solve a swathe of social problems. There is no limit on the types of business our entrepreneurs can get involved in. Social entrepreneurs with a strong passion and sense of duty, go on to become the project leaders of our businesses. This is the continuous, dynamic approach that we envisage as a means for changing society.

Project leaders act as the presidents of their own companies, holding the right to approve projects and acting as an independent corporation. The project leader is responsible for everything, from the hours their employees work, to who they hire and what strategies they put in place for the business. In this way our social entrepreneurs go on to further develop their skills and are able to pursue the ideal world and society that they envisage at a rapid pace.